Strategic advisory for real estate private equity
CoCreations advises real estate private equity sponsors and the operating platforms they back on strategy, performance and expansion. We take on a limited number of senior-led mandates each year.
Approach
Real estate value and the operational layer have never been more tightly aligned. We work where the two meet.
Advice drawn from launching and scaling platforms first-hand, from first site to national portfolio.
Every recommendation is tied back to the underwriting: rent, occupancy, cost per key, margin and exit.
Every mandate is led by the principal from start to finish. We take on few at a time.
Capabilities
Platform strategy and operating-model design for sponsors entering or scaling an operational real estate sector.
Working inside operating companies to lift performance across the portfolio, from diagnosis through implementation.
Market selection, entry sequencing and launch execution for platforms moving into new cities and countries.
Investor-grade operating models and board-ready plans built to hold up at investment committee.
How we engage
Fixed-scope work: a business plan review, operating model, performance review or market-entry plan.
Hands-on alongside a sponsor through the acquisition, launch or repositioning of a platform.
Non-executive or advisory board seats on platforms and portfolio companies.
Selected mandates
Situation. A real estate private equity fund backing a new premium workspace brand in London.
Approach. Operating partner on the launch, shaping the platform strategy and operating model.
Outcome. Fora grew into a London workspace platform and was later acquired by Blackstone.
Situation. A sponsor building a residential, build-to-rent and co-living platform across four London assets.
Approach. Led underwriting and investment strategy, originated off-market stock and rebuilt asset management processes.
Outcome. An off-market £25m residential acquisition and 1,000 further units underwritten.
Situation. A hotel brand needing a credible growth plan and development capital.
Approach. Built the expansion plan and led development, sales, legal and operations teams to deliver it.
Outcome. Development financing secured and two projects taken to planning within 18 months.
Platforms built and led
Part of the early European leadership team with full initial P&L. Grew the UK business from inception, launched the Netherlands and led sales restructuring in London, Amsterdam, Berlin, Boston and Washington DC, lifting revenue by 15%+ in each city.
Repurposed under-used retail space into modular homes. Structured leases and management agreements with real estate partners, raised seed funding and exited through an asset and IP sale.
Clients and partners include
About
An operator and advisor, with 15 years building and scaling operational real estate platforms in the UK, Europe and the US.
Rajdeep led WeWork’s UK launch and scale-up to £85m+ in annualised revenue, then founded and exited the co-living platform Vivahouse. Since 2021 she has led CoCreations, advising real estate private equity funds and operators on platform strategy, underwriting, performance and expansion. She began her career in finance in London and later led innovation and incubation at Bank of America Merrill Lynch and eBay.
Credentials
Keynotes and writing
Contact
We take on a limited number of mandates each year, typically by introduction.